Insights & Perspectives

Ideas to strengthen your marketing practice.

Faculty observations, program highlights, and evidence-based guidance covering strategy, activation, and leadership for marketing teams in Portugal.

Marketing professional presenting insights to a team

Latest Articles

Explore our most recent reflections and practical guides.

Marketing team brainstorming in Lisbon office
StrategyApril 2024

Designing a marketing operating system for emerging teams

Learn how to create structured rituals, documentation, and governance that keep marketing teams aligned as they scale.

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Marketing analytics dashboard with charts and data
AnalyticsMarch 2024

Building a culture of marketing experimentation

Key principles to help your team test, learn, and iterate while staying aligned with brand goals and compliance needs.

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Marketing leader coaching team members
LeadershipFebruary 2024

Developing marketing leaders through reflective practice

Insights from our leadership labs on how coaching, retrospectives, and peer feedback accelerate growth.

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Content strategist mapping brand narrative
StorytellingJanuary 2024

Creating brand narratives that resonate across Portugal

Blend local insight with global ambition while respecting linguistic and cultural nuances.

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From the classroom

Snapshots from recent workshops and modules.

Workshop Highlight · Porto

Marketing Foundations Sprint participants co-created positioning maps for their brands, unpacking customer motivations and brand promises together.

Leadership Lab · Lisbon

Marketing leaders built enablement plans, mapping skill development across their teams and adapting governance to hybrid collaboration models.

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