Courses & Programs

Structured journeys for marketing excellence.

Our faculty-led programs blend strategic insight with practical tools. Each pathway is modular and can be tailored for in-house teams or cross-organisation cohorts across Portugal.

Marketing professionals participating in a training course

Faculty Expertise

Led by strategists, planners, and marketing leaders who have built campaigns for Portuguese and European brands.

Program Catalogue

Foundational training tailored to your team’s stage

Each course includes pre-work, immersive workshops, and applied labs so participants immediately apply concepts to active initiatives.

Launch Readiness

Marketing Foundations Sprint

Design your marketing architecture, clarify positioning, and choose the right channels for your audience. Perfect for organisations moving from founder-led marketing to a structured function.

  • Define value propositions and audience personas
  • Build campaign briefing rituals
  • Establish marketing measurement basics
Demand Generation

Performance Marketing Lab

Advance your acquisition strategy with experimentation frameworks, data interpretation, and creative optimisation methods that resonate in Portugal’s digital landscape.

  • Integrated funnel mapping
  • Experiment design toolkit
  • KPI dashboards and reporting cadences
Storytelling

Content Strategy Intensive

Build a cohesive brand narrative, editorial calendar, and activation plan that captures attention across Portuguese audiences and global stakeholders.

  • Narrative framing workshops
  • Editorial planning templates
  • Measurement for content performance
Leadership & Ops

Marketing Operations Mastery

Equip marketing leaders with planning horizons, budgeting acumen, and stakeholder communication routines to sustain growth.

  • OKR alignment and forecasting
  • Team development and coaching frameworks
  • Governance and workflow optimisation

How our programs deliver measurable momentum

Transinkok’s learning experiences combine strategic mentoring with hands-on labs to embed new behaviours and marketing rituals.

Program Architecture

Diagnostic & Alignment

We assess existing marketing capabilities, stakeholder expectations, and growth targets to tailor the journey.

Immersive Learning Sprints

Workshops, labs, and case-based discussions build shared understanding and encourage experimentation.

Implementation Coaching

Participants apply frameworks to live marketing initiatives with faculty guidance and peer feedback.

Measurement & Reflection

We establish measurement dashboards and reflection sessions to sustain performance improvements.

Program Highlights

  • Content grounded in Portuguese market dynamics, regulations, and audience behaviours.
  • Cohort collaboration rooms for cross-team learning and accountability.
  • Digital portal with templates, video briefings, and implementation guides.
  • Post-program measurement reviews to monitor progress and iterate.
  • Optional in-person facilitation in Lisbon, Porto, or hybrid formats.

Request a tailored syllabus

We align learning modules with your industry, team size, and growth stage. Share a few details and we will craft a proposal within two working days.

  • Complete course overview
  • Recommended sequence and cadence
  • Facilitation format options