Marketing Foundations with Purpose

Build confident marketing capabilities from the ground up.

Transinkok empowers teams across Portugal to design structured, insight-driven marketing programs. Our foundations blend strategy, storytelling, data literacy, and campaign execution so your team can launch initiatives with clarity.

  • Modular training journeys aligned with Portuguese market realities
  • Guided frameworks, templates, and coaching for every stage
  • Cohort-based collaboration and on-demand knowledge library
120+ marketing teams guided since 2016
Lisbon & Porto onsite facilitation available

Foundations that scale

Guided learning sprints combine live facilitation, digital resources, and case studies tailored to Portuguese customer journeys.

Marketing professionals collaborating in a training session

A strategic launchpad for marketing maturity

Whether you are building a marketing function or elevating existing capabilities, our structured methodology makes learning actionable, with clear outcomes at every milestone.

78%
of teams report faster campaign activation after our foundational program.
40 hrs
average faculty-led immersion blending workshops, labs, and reflection.
360°
coverage across strategy, messaging, media, measurement, and collaboration.
12
modular toolkits and templates aligned with EU data and privacy standards.
Learning Streams

Choose the foundational path that matches your growth stage

Every program is anchored in practical application. We combine strategic briefings, guided workshops, and implementation support so your team leaves equipped to execute.

Marketing Foundations Sprint

Essential Playbooks for Emerging Teams

Structure your first marketing function, clarify positioning, and map the channels that matter. Designed for start-ups and SMEs entering new markets.

  • Positioning architecture framework
  • Campaign briefing toolkit
  • Audience discovery exercises
Performance Marketing Lab

Data-Driven Activation for Scaling Teams

Align acquisition strategies with measurable outcomes. Build dashboards, define KPIs, and optimise paid, owned, and earned channels together.

  • Channel prioritisation canvas
  • Experiment design checklist
  • Attribution frameworks
Leadership & Enablement

Marketing Operations Mastery for Leaders

Upskill managers with forecasting, stakeholder engagement, and coaching practices that sustain momentum across marketing squads.

  • Leadership rituals toolkit
  • Budget scenario planning
  • Team capability maps

Resources to embed learning daily

Our resource library includes templates, guides, and dashboards shaped by Portuguese case studies, available to every cohort.

Latest insights from our faculty

Stay ahead with perspectives on marketing trends, capability building, and local best practices.

Team reviewing marketing analytics dashboards
InsightMarch 2024

Building a measurement-first culture in Portuguese marketing teams

How to align leadership, creative, and performance teams around shared dashboards and decision cadences.

Read More
Participants engaging in a workshop
Workshop NotesFebruary 2024

Strategic storytelling frameworks for purpose-driven Portuguese brands

Craft narratives that connect local relevance with global outlook, ensuring consistency across touchpoints.

Explore Article
Marketing leader presenting a strategy
LeadershipJanuary 2024

Operational rituals that keep marketing sprints on track

Rituals and ceremonies that help marketing teams in Lisbon, Porto, and Braga share progress and adjust fast.

View Insight

“Transinkok helped us rewire our marketing process. We moved from fragmented experiments to an integrated plan with clarity on objectives, messaging, and measurement. The team now collaborates with new energy.”

Marketing Director, Lisbon SaaS Scale-up

Ready to design your marketing capabilities?

Share your objectives and we will co-create a learning journey that matches your team’s pace, expertise, and growth targets.